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How We Work

At Live In Color Agency, we're all about bringing brands to life with a bit of flair. Led by a visionary with over two decades in design, we're a tight-knit team that loves to spin stories that make brands pop. Whether it's launching a new product or jazzing up an old one, we've got the timing down to an art. We're not just about the digital space; we bring your brand to the streets, cafes, and living rooms. It's not just what we do, it's how we do it – diving deep into what makes your brand tick and turning that into something your customers will love. We're not just creating ads; we're crafting experiences that stick. So, let's team up and add some color to your brand story.

Did You Know?

Hiring a single marketing manager for $60k-$80k annually could mean going solo, while investing in a vetted 6-person marketing team can bring you the power of collective creativity, a diverse skill set, and a synergy that can produce 360-degree marketing campaigns?

The magic we do

At Live In Color Agency, creativity is our cornerstone. We believe in the power of imaginative solutions that make your brand stand out. Our creative team consists of experienced professionals who excel in crafting visually compelling and engaging content. From eye-catching designs to captivating storytelling, we are here to bring your brand's vision to life.

Change Is Inevitable

Digital brand management can be overwhelming, but we've got your back. Our dedicated team specializes in managing your brand's online presence across websites, social media, and email campaigns. We ensure that your brand's image remains consistent, evolves with the digital landscape, and continues to grow, allowing you to focus on your core business activities.

Cohesiveness Is Key

Effective marketing is key to reaching your audience and boosting revenue. Our marketing team is equipped with the skills and knowledge to plan and execute successful marketing campaigns. We understand the ever-changing landscape of digital marketing and are committed to driving omni-channel results for your brand.

Strategy To Build Revenue

Your brand is your identity, and we take branding seriously. Our experts will work closely with you to create and sustain a strong brand image that resonates with your target audience. We believe in the power of a well-defined brand strategy that sets the foundation for your marketing success.
CONTINUITY, GROWTH MARKETING, & MANAGEMENT
Welcome to Live In Color Agency, where creativity meets strategy in the vibrant world of brand and marketing. At the heart of our approach lies the belief that effective communication starts with answering the fundamental questions of Who, What, When, Where, Why, and How. Our commitment to this comprehensive strategy is exemplified in every project we undertake, empowering our clients with engaging and dynamic content that resonates deeply with their audience.

WHO: With over 20 years of design experience, our visionary leader, spearheads our design initiatives with a hands-on approach. His ability to define creative strategies sets the tone for our entire team, driving us to continuously set new benchmarks in brand identity and ingenuity.

WHAT: We specialize in crafting compelling narratives that fuel brands. Our boutique firm has become a coveted partner for Fortune 500 companies seeking to build and maintain consumer brand loyalty. We understand that the ‘what’ is not just about products or services; it’s about the stories we tell and the emotions we evoke.

WHEN: Timing is everything. Our patented current event style approach ensures that we stay ahead of the curve, identifying opportune moments for your brand to shine. Whether it’s a product launch, a campaign rollout, or a strategic pivot, we know exactly ‘when’ to make your brand resonate with your audience.

WHERE: From digital platforms to physical spaces, we navigate the ‘where’ of your brand with precision. Our expertise extends across diverse channels, ensuring that your message reaches your audience wherever they are. Your brand isn’t confined to a single space; it’s a dynamic presence that travels seamlessly.

WHY: Understanding the core motivations behind your brand is paramount. Our team delves deep into the ‘why,’ uncovering the essence of your brand’s DNA. This exploration forms the foundation for compelling storytelling, creating authentic connections with your customers.

HOW: Creating concrete blueprints to access the DNA of your customer is our expertise. Our strategic approach involves not just answering the ‘how,’ but embodying it in every aspect of our work. We bring your brand to life through innovative design, strategic messaging, and an unwavering commitment to excellence.

At Live In Color Agency, we don’t just create content; we craft experiences. Our holistic strategy ensures that your brand communicates with precision, resonating with clients, customers, and patrons alike. Join us on a journey where creativity meets strategy, and let your brand live in color.
CONTINUITY, GROWTH MARKETING, & MANAGEMENT

At Live In Color Agency, we cultivate a vibrant culture that celebrates creativity, diversity, and innovation. We believe in the transformative power of storytelling and embrace an environment that fosters collaboration, inspiration, and continuous learning. Our team thrives on curiosity, adaptability, and a shared passion for crafting compelling narratives that make a lasting impact.

Our DNA is woven with threads of creativity, expertise, and a relentless commitment to excellence. We are a dynamic collective of individuals who bring diverse skills and perspectives to the table. Our genetic makeup comprises a deep understanding of the art and science of storytelling, enabling us to navigate the ever-evolving landscape of creative communication with finesse. At the core of our DNA lies a dedication to pushing boundaries and exploring new horizons in the world of narrative expression.

Live In Color Agency is on a mission to empower our clients through the art of impactful and creative storytelling. We firmly believe in the ability of narratives to inspire, forge connections, and catalyze positive change. Committed to our clients’ success, we specialize in crafting cohesive and compelling narratives that resonate with their target audiences, allowing them to stand out in the bustling marketplace. Our devoted team of external consultants harnesses their expertise to deliver exceptional creative impact, ensuring that our clients not only succeed but thrive in a world where compelling stories reign supreme.

Managed Creative Services

At Live In Color Agency, our Managed Creative Services offer a holistic approach to elevating your brand. We are your long-term partner, providing end-to-end solutions for creating and sustaining a 360-degree branding and marketing landscape.

Our expertise spans creative design, branding, marketing strategy, and digital management, ensuring that your brand flourishes in the digital age.

Ad-Hoc Creative Services

Sometimes, you need short-term support for specific marketing needs. Our Ad-Hoc Creative Services are designed to provide on-demand solutions for businesses seeking quick and effective support. Whether it’s a one-time campaign or a specific project, we’re here to deliver creative excellence tailored to your immediate needs. Sometimes, you need short-term support for specific marketing needs.

Our Ad-Hoc Creative Services are designed to provide on-demand solutions for businesses seeking quick and effective support. Whether it’s a one-time campaign or a specific project, we’re here to deliver creative excellence tailored to your immediate needs.

Investing in Growth: Tailoring Your Marketing Budget

Understanding the right investment level for your marketing efforts can be pivotal in setting the pace for your company’s growth and brand development. Below, we outline strategic budget allocations based on your annual revenue, helping you navigate through various stages of marketing investment.

5% of Revenue: Launching Your Vision

For companies with an eye on sustaining market presence while cautiously exploring growth opportunities, allocating 5% of your annual revenue to marketing is a prudent start. For example, a company with an annual revenue of $10 million would earmark $500,000 for its marketing initiatives. This investment is designed to maintain your market position and support gradual growth.

7% of Revenue: Accelerating Growth

Stepping up your marketing efforts to 7% of your revenue signifies a commitment to accelerating your company’s growth. With an annual budget of $700,000, this level of investment allows for more aggressive marketing strategies and the exploration of new channels to increase your market share and visibility.

10% of Revenue: Strategic Expansion

Companies ready to aggressively expand their reach and influence should consider allocating 10% of their revenue towards marketing. This strategic investment, translating to $1 million for a $10 million company, supports a comprehensive marketing strategy that includes a broad mix of advertising, promotions, and potentially, expanding into new markets or demographics.

12% of Revenue: Making a Major Impact

For those aiming to make a significant impact in their industry or needing a substantial marketing push, dedicating 12% of your revenue to marketing activities is advisable. With an annual budget of $1.2 million, this allocation is designed for an intensive marketing strategy that can include large-scale campaigns, high-profile partnerships, and innovative marketing technologies to capture market attention and drive substantial growth.

Choosing the right investment in marketing is crucial for achieving your business objectives and sustaining growth. It’s important to consider your company’s current position, growth targets, and the competitive landscape when determining your marketing budget. A strategic approach to marketing investment can provide a solid foundation for your company’s success and longevity.

THE TABLET PHONE & PC

3 Tips For Amplifying Your Law Firm’s Online Presence

Live In Color Agency is proud to have partnered with The Clements Law Group, a distinguished law firm renowned for its comprehensive legal advocacy and client-centric approach. Located in Tucker, Georgia, The Clements Law Group has established itself as a beacon of legal excellence, offering personalized legal strategies and passionate

Your Secret to Choosing The Right Colors For Your Food Truck Business

When it comes to making a food truck stand out, the right color palette can be just as important as the menu. This was precisely our challenge when the Lazie Foodies Group approached Live In Color Agency to redefine their brand colors. They wanted something vibrant and appealing, something that

Boosting Sales for SMBs with Eye-Catching Social Cover Art: A Case Study with Tessa’s Events

At Live In Color Agency, we understand that Small and Medium-sized Businesses (SMBs) often face unique challenges in standing out in the competitive world of digital marketing. That’s why we partnered with Tessa’s Events, a boutique decor and events design firm in Atlanta, to help them enhance their online presence and drive more sales. Today, we’ll focus on one powerful aspect of our collaboration: the eye-catching social cover art that we designed for Tessa’s Events. Your social media cover art is your digital storefront – it’s the first impression potential clients get of your brand. It’s crucial to make it visually appealing and emotionally engaging. Here’s how we elevated Tessa’s Events’ social media presence with our designs: 🌟 1. Brand Consistency: We ensured that Tessa’s Events’ cover art aligned perfectly with their brand identity, using the same colors, fonts, and messaging as their website and other marketing materials. This consistency reinforces brand recognition and trust. Now, let’s share some valuable tips that you, as an SMB owner, can implement to enhance your own social cover art and boost sales:

3 Tips For Amplifying Your Law Firm’s Online Presence

Live In Color Agency is proud to have partnered with The Clements Law Group, a distinguished law firm renowned for its comprehensive legal advocacy and client-centric approach. Located in Tucker, Georgia, The Clements Law Group has established itself as a beacon of legal excellence, offering personalized legal strategies and passionate

Your Secret to Choosing The Right Colors For Your Food Truck Business

When it comes to making a food truck stand out, the right color palette can be just as important as the menu. This was precisely our challenge when the Lazie Foodies Group approached Live In Color Agency to redefine their brand colors. They wanted something vibrant and appealing, something that

Boosting Sales for SMBs with Eye-Catching Social Cover Art: A Case Study with Tessa’s Events

At Live In Color Agency, we understand that Small and Medium-sized Businesses (SMBs) often face unique challenges in standing out in the competitive world of digital marketing. That’s why we partnered with Tessa’s Events, a boutique decor and events design firm in Atlanta, to help them enhance their online presence and drive more sales. Today, we’ll focus on one powerful aspect of our collaboration: the eye-catching social cover art that we designed for Tessa’s Events. Your social media cover art is your digital storefront – it’s the first impression potential clients get of your brand. It’s crucial to make it visually appealing and emotionally engaging. Here’s how we elevated Tessa’s Events’ social media presence with our designs: 🌟 1. Brand Consistency: We ensured that Tessa’s Events’ cover art aligned perfectly with their brand identity, using the same colors, fonts, and messaging as their website and other marketing materials. This consistency reinforces brand recognition and trust. Now, let’s share some valuable tips that you, as an SMB owner, can implement to enhance your own social cover art and boost sales:

Modernizing Lead Follow-Up | How Live In Color Agency Implemented Automated Email Triggers For American Bath & Shower

American Bath & Shower boasts a large team of on-floor sales reps who play a crucial role in their success. However, their existing lead follow-up process was in need of a significant upgrade. Our mission was clear: modernize their processes to make the sales reps’ roles more efficient and productive. One of our standout solutions was the creation of a cutting-edge Digital Lead Card System. This system allows American Bath & Shower’s sales team to deploy trackable digital lead cards for each prospective customer. Unlike their old system, which involved traveling to drop off submissions and manual processing of lead cards, our system streamlines the entire process. One of our standout solutions was the creation of a cutting-edge Digital Lead Card System. This system allows American Bath & Shower’s sales team to deploy trackable digital lead cards for each prospective customer. Unlike their old system, which involved traveling to drop off submissions and manual processing of lead cards, our system streamlines the entire process. One of our standout solutions was the creation of a cutting-edge Digital Lead Card System. This system allows American Bath & Shower’s sales team to deploy trackable digital lead cards for each prospective customer. Unlike their old system, which involved traveling to drop off submissions and manual processing of lead cards, our system streamlines the entire process. One of our standout solutions was the creation of a cutting-edge Digital Lead Card System. This system allows American Bath & Shower’s sales team to deploy trackable digital lead cards for each prospective customer. Unlike their old system, which involved traveling to drop off submissions and manual processing of lead cards, our system streamlines the entire process.One of our standout solutions was the creation of a cutting-edge Digital Lead Card System. This system allows American Bath & Shower’s sales team to deploy trackable digital lead cards for each prospective customer. Unlike their old system, which involved traveling to drop off submissions and manual processing of lead cards, our system streamlines the entire process.One of our standout solutions was the creation of a cutting-edge Digital Lead Card System. This system allows American Bath & Shower’s sales team to deploy trackable digital lead cards for each prospective customer. Unlike their old system, which involved traveling to drop off submissions and manual processing of lead cards, our system streamlines the entire process.One of our standout solutions was the creation of a cutting-edge Digital Lead Card System. This system allows American Bath & Shower’s sales team to deploy trackable digital lead cards for each prospective customer. Unlike their old system, which involved traveling to drop off submissions and manual processing of lead cards, our system streamlines the entire process. One of our standout solutions was the creation of a cutting-edge Digital Lead Card System. This system allows American Bath & Shower’s sales team to deploy trackable digital lead cards for each prospective customer.

Revolutionizing Digital Presence: Crafting a Visionary Website for Filling In The Gaps

Filling In The Gaps is a beacon of hope for individuals and families dealing with mental health challenges and disabilities. Their dedication to providing education, advocacy, and support to those in need is nothing short of inspiring. When they approached us for assistance in enhancing their digital presence, we couldn’t have been more eager to help. One of the most crucial aspects of modern nonprofit organizations is their online presence. This is where we stepped in and worked closely with Filling In The Gaps to design a website that not only showcased their mission but also facilitated their outreach and fundraising efforts. We are immensely proud to have partnered with Filling In The Gaps in their mission to empower individuals and families affected by mental health challenges and disabilities. Together, we believe that we can make the world a more inclusive and compassionate place.

DIGITALLY REFRESHED

How Brand Identification Strategy Optimized a Hit Stage Play to Sell Out Seats

Introduction In the vibrant world of stage plays, where every performance vies for the spotlight, a well-crafted brand identification strategy can be the difference between a full house and empty seats. For Fetchitt Productions, an Atlanta-based studio known for its creative storytelling, this was the challenge presented as they prepared

How Brand Identification Strategy Optimized a Hit Stage Play to Sell Out Seats

Introduction In the vibrant world of stage plays, where every performance vies for the spotlight, a well-crafted brand identification strategy can be the difference between a full house and empty seats. For Fetchitt Productions, an Atlanta-based studio known for its creative storytelling, this was the challenge presented as they prepared

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