Live In Color Agency
Live In Color Agency
Client Deliverable — Confidential
The West End Lounge
Scarlet Night — April 21, 2025
Photo & Video Shoot Treatment

The West End Lounge — Scarlet Night

Prepared by Live In Color Agency. This is not just an event shoot — it is a 90-day content engine. Every shot should be captured with reusability in mind.

29
Total Shots
5
Priority Tiers
2–3 mo
Content Pipeline
75–100
Photo Goal
Ground Rules — Read Before You Shoot
  • ▸Shoot with INTENTION — not volume. Quality over quantity.
  • ▸Avoid event signage in frame — content must be reusable for months after tonight.
  • ▸Think in campaigns, not just moments. Every shot should work for Instagram, the website, or an ad.
  • ▸Prioritize TIMELESS over trendy. This is a brand library, not a party album.
  • ▸Capture emotion, texture, and detail — those are what make content stop the scroll.
How to Read This Document
Shoot This
Capture specifically for this orientation
Crop OK
Shoot wider — can crop in post
Skip
This format does not work for this shot

Shot List by Priority — tap a section to expand

01
Guests entering the venue
Photo + Video
9:16— Shoot This
16:9— Skip

Catch guests mid-stride through the entrance. Dramatic lighting. Slow-mo optional.

02
Guests greeting / embracing
Photo + Video
9:16— Shoot This
16:9— Skip

Candid over posed. Capture warmth and intimacy between guests.

03
Bartender crafting cocktails — clean setup
Photo + Video
9:16— Shoot This
16:9— Crop OK

No event signage in frame. Shoot wide to allow cropping. Crisp, intentional composition.

04
Close-ups: hands, glassware, pouring, garnishes
Photo + Video
9:16— Shoot This
16:9— Skip

Macro lens preferred. Rich textures. Slow motion highly recommended.

05
Ambient room — empty, before guests arrive
Photo + Video
9:16— Crop OK
16:9— Shoot This

ARRIVE EARLY for this. Capture light and atmosphere before the crowd. Sets the tone.

06
Ambient room — filling up with guests
Photo + Video
9:16— Crop OK
16:9— Shoot This

Show energy building. Do NOT wait until peak crowd — capture the transition.

07
Staff / hospitality moments
Photo
9:16— Crop OK
16:9— Skip

Natural interactions only — not staged. Focus on warmth and professionalism.

Expected Deliverables
Photography
  • ▸75–100 edited images
  • ▸Mix of editorial + candid + product shots
  • ▸Delivered in web-res AND print-res
Video
  • ▸20–30 short-form Reels-ready clips
  • ▸5–8 cocktail-focused clips
  • ▸3–5 cinematic brand clips
  • ▸2–3 performance highlight clips
Prepared by Live In Color Agency · liveincoloragency.comConfidential — Not for public distribution