Brand Standards
Branding
Guidelines.
The rules that keep Live In Color looking sharp, consistent, and unmistakable across every channel.
Logo Usage
Primary (Light BG)
Reversed (Dark BG)
Animated Icon
Do
- • Use on clean, uncluttered backgrounds
- • Maintain minimum clear space equal to the height of the "L"
- • Use the animated GIF for digital-first contexts
- • Use the inverted version on dark backgrounds
Don't
- • Stretch, distort, or rotate the logo
- • Place on busy photographic backgrounds
- • Change the logo's colors
- • Add drop shadows or effects