AMV Lands SOFU Lifestyle Spotlight

Reading Time: 2 minutes This spring, our team at Live In Color Agency had the privilege of shepherding Arabia Mountain Vineyard into the pages of SOFU Lifestyle, earning them a feature under the title “Cultivating Community at Arabia Mountain Vineyard.” It was a milestone moment — one that highlighted not only the vineyard’s origin and vision, but also the beautiful alignment between brand storytelling and thoughtful execution.

Read more: AMV Lands SOFU Lifestyle Spotlight

From the outset, Arabia Mountain Vineyard presented a compelling narrative. Nestled on 18 acres in Stonecrest, Georgia, it draws on decades of legacy: founder Tim Starks and his family have held the land for over 30 years.

Tim’s inspiration to reimagine the property as a vineyard sprang from a visit to Napa Valley. Nearly seven years ago, after careful research and preparation, the first vines were planted — even as the world shifted amid a global pandemic.

Part of what makes Arabia Mountain Vineyard unique is how it balances accessibility with retreat. Located just 20 minutes from downtown Atlanta and 15 minutes from Hartsfield-Jackson Airport, it offers respite without distance.

But beyond location, it’s the guest experience and brand ethos that anchor the story. From gardens to fire-pit lounge areas, meditation spaces, and sweeping views of the mountain terrain, every touchpoint is designed so visitors don’t simply visit the vineyard — they rest, reflect, and return renewed.

In their profile, SOFU Lifestyle also ran a companion spotlight on Larissa C. Dubose, framed under “Uncorking Authenticity.” Larissa is a certified wine educator, one of the voices pushing for greater diversity and accessibility in wine culture. Her journey underscores a larger movement: the evolution of wine culture in Atlanta and beyond, through voices that have historically lacked visibility.

Working behind the scenes, we focused on three pillars: narrative crafting, asset readiness, and coordination. We helped distill AMV’s origin, mission, and signature experiences into messaging and quotes that resonate with lifestyle readerships. We aligned closely with the SOFU editorial team to refine story flows, support passages, and quote highlights. And we managed the logistical choreography — photography, timely approvals, brand assets — to keep the process smooth and seamless.

The resulting feature weaves together land, legacy, people, and possibility. It doesn’t just tell readers what Arabia Mountain is — it gives them a frame to feel why it exists, and who stands behind it. The story anchors AMV not just as a vineyard, but as a space where nature, culture, and community meet.

As a case study, this project underscores what we believe: press isn’t a nice add-on. It’s a manifestation of strategy — when story, visuals, and relationships converge, you earn attention that amplifies across digital, earned, and brand channels.