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Your Secret to Engagement Through Social Media Marketing

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In today’s digital age, social media marketing has become a crucial tool for businesses to connect with their audience and boost brand engagement. But how do you unlock the secret to creating meaningful engagement through social media? In this article, we’ll take you through the journey of Live In Color Agency and how we transformed CB-STRAT’s social media strategy, ultimately leading to a significant increase in their brand engagement.

The Power of Social Media

Social media platforms have evolved into more than just places to connect with friends and share personal updates. They have become powerful marketing tools that can help businesses expand their reach, engage with their target audience, and increase brand visibility. However, successful social media marketing goes beyond simply posting content; it requires a strategic approach and a deep understanding of your audience.

About CB-Strat

Copial Business Strategists, LLC (CB-STRAT) transcends the boundaries of a traditional technology and management consulting firm. Their strong foundation lies within the public health sector, and their operations are guided by the principles of equity. Founded in 2014 and headquartered in Atlanta, Georgia, CB-STRAT has established a coast-to-coast network that attracts and connects experts in public health and technology across the country. Their forward-thinking worldview maintains continuity across their entire spectrum of work, preserving institutional knowledge and deepening their expertise in their designated fields.

CB-STRAT is not just any consulting firm; they are a minority-owned small business and a woman-owned small business (WOSB). Furthermore, they are certified in the SBA’s 8(a) business development program, showcasing their commitment to excellence and growth. What sets CB-STRAT apart is their small business agility and unwavering dedication to each and every client they serve.

CB-STRAT takes pride in being recognized as an esteemed alumni of the Goldman Sach’s 10,000 Small Businesses Program, a testament to their expertise and impact in the industry.

A brief glimpse of the social media spread curated by Live In Color Agency on behalf of CB-STRAT.

Live In Color Agency’s Role in the Transformation

At Live In Color Agency, we understand that social media marketing is not one-size-fits-all. To achieve meaningful engagement, we embarked on a journey with CB-STRAT to revamp their social media strategy.

Understanding the Audience

One of the key secrets to successful social media engagement is understanding your audience. We conducted in-depth research to identify CB-STRAT’s target demographic and their preferences. This allowed us to tailor content specifically to their audience’s interests and needs.

Crafting Engaging Content

Engaging content is the heart of any successful social media strategy. We created a diverse range of content, including eye-catching visuals, informative articles, and engaging videos. Our content was not only visually appealing but also conveyed valuable information, positioning CB-STRAT as an authority in their field.

Consistency is Key

Consistency in posting is crucial for building brand trust and engagement. We developed a content calendar that ensured regular and timely posts across all relevant social media platforms. This consistency helped CB-STRAT stay top-of-mind with their audience.

Leveraging User-Generated Content

User-generated content is a powerful tool for engagement. We encouraged CB-STRAT’s satisfied clients to share their experiences and testimonials on social media. This not only provided social proof but also fostered a sense of community among their followers.

Monitoring and Adaptation

The world of social media is ever-evolving. We constantly monitored the performance of our content and made adjustments as needed. This agile approach ensured that CB-STRAT’s social media strategy remained effective in a dynamic landscape.


Q: How long does it take to see results from a revamped social media strategy? A: The timeline for seeing results can vary depending on several factors, including your industry, audience, and the extent of the changes made. In our case with CB-STRAT, they began to see increased engagement within the first few months of implementing the new strategy.

Q: What are some common mistakes businesses make in social media marketing? A: Common mistakes include inconsistent posting, not understanding the target audience, neglecting engagement with followers, and failing to track and analyze performance data.

Q: Is it necessary to hire a social media agency for effective social media marketing? A: While some businesses may successfully manage their social media in-house, many benefit from the expertise and experience that a social media agency brings. An agency can provide valuable insights, creativity, and time-saving solutions.

Q: How can I encourage user-generated content on my social media platforms? A: Encourage users to share their experiences and thoughts related to your products or services. Offer incentives, such as contests or giveaways, and always acknowledge and appreciate user-generated content.

Q: What social media platforms should my business focus on? A: The choice of social media platforms should align with your target audience. It’s essential to be where your audience spends the most time. For professional services like CB-STRAT, platforms like LinkedIn and Twitter were particularly effective.

Q: How do I measure the success of my social media strategy? A: Success metrics include engagement rates, follower growth, website traffic from social media, and conversions. Tracking these metrics can help you evaluate the effectiveness of your strategy.


Unlocking the secret to creating engagement through social media marketing requires a strategic approach, tailored content, and a deep understanding of your audience. Live In Color Agency’s partnership with CB-STRAT is a testament to the power of a well-executed social media strategy. By understanding the audience, crafting engaging content, maintaining consistency, leveraging user-generated content, and staying adaptable, you can transform your social media presence and boost brand engagement.

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